Amazon Adveritisng
Utilize Amazon's platform to expand your business.
Amazon is the leading online marketplace and is also a major player in the world of advertising. It is estimated that the majority of product searches begin on the platform. As a result, it is an essential destination for ecommerce retailers.
Amazon Advertisng
Reduce unnecessary expenses.
Our team tracks search terms and adjusts targeting lists to remove keywords that have high spending but do not lead to conversions. We also focus on the top-performing products and work with you to increase sales and optimize your overall performance on Amazon. We may reorganize advertising campaigns as needed to achieve these goals and have greater control over budgeting.
Monitoring and Reporting
MSA’s Analytics and Insights team can provide custom, real-time dashboards for advertising and performance that meet your and your board’s requirements. These allow you to closely monitor your return on investment and business performance as it occurs.
Target Display Advertising
Through the Amazon DSP, you can reach engaged and interested shoppers on and off the platform. Our strategists can help you target audiences based on product views, related product listings, and general browsing interests, all on a cost-per-click basis. You can work with us to customize these targeting options based on your specific needs.
Ongoing Bid and Budget Management
We will carefully manage budget allocation and bids for individual and categories to ensure the best possible positioning. We can work towards a target ACOS (advertising cost of sale) or ROAS (return on ad spend), or we can help you maximize sales and revenue, whichever aligns best with your business needs, cash flow, and reorder capabilities.
Targeted Product Campaigns
Sponsored Product campaigns can cover all or part of your product range. They elevate specific product listings to top positions on the page, increasing clicks and conversions. These campaigns can be used as part of a comprehensive Amazon Marketing Strategy or can be effective on their own for delivering high ROAS (return on ad spend).
Strategy Fed By Business Intelligence
We can assist you in maximizing the effectiveness of your promotional efforts and addressing any issues related to inventory and storage. We have experience in the retail industry and can recommend the most appropriate distribution of media across Sponsored Products, Hero Products, and Display campaigns based on your business’s key performance indicators.
Amazon Marketing & Advertising
MSA manages Amazon advertising on both the Sponsored Ads pay-per-click platform and the Display Demand Side Platform.
MSA’s Amazon Advertising and Marketing solution takes into account factors such as the profitability of your products, Buy Box presence, availability, and overall ROAD targets to develop a growth strategy that is tailored to your business. Our strategies focus on maximizing the potential of high margin and hero products, expanding product ranges, entering new markets, reducing unnecessary spending, and increasing brand awareness on the platform. All of our advertising strategies are customized to meet your specific business objectives. If you have an existing store on Amazon and are interested in starting advertising, or if you would like us to review your current advertising account, please contact our team.
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