Highly targeted remarketing campaigns managed by a Google Premier Partner across Google Ads, Microsoft Ads, Facebook and more.
Remarketing Services
Remarketing is a highly effective form of pay-per-click advertising. By targeting audiences who have previously expressed interest in your product or service, remarketing can significantly increase conversions, often at a lower cost than other digital advertising methods. We have experience working with businesses in a variety of industries, including B2B and B2C. If you are interested in learning how our specialized remarketing campaigns can help your business succeed, please contact us for more information. Remarketing can be implemented in a number of ways, including:
Display Remarketing
Remarketing through the Google Display Network allows you to show ads to people who have previously visited your website as they browse other websites. This can be an effective way to encourage people who have left your site without making a purchase to come back and complete a purchase. You can also use highly targeted audience segments to reach your most valuable customers. By developing a remarketing strategy that focuses on these individuals, you can potentially increase conversions and sales.
RLSAs
Remarketing lists for search ads (RLSAs) allow you to customize your Google Search campaigns to target specific groups of people. For example, you can show ads to people who have previously engaged with your site but have not yet converted, or create special offers for loyal customers. By using RLSAs, you can allocate your advertising budget more effectively, leading to higher conversions and a better return on investment (ROI).
Social Media Remarketing
Retargeting on social media platforms like Facebook and Twitter allows you to show ads to people who have previously visited your website based on the products they viewed. These platforms offer a range of customization options for your retargeting campaigns, which can help you optimize your campaigns according to your business goals. By retargeting users in this way, you can potentially increase brand awareness and drive more sales.
Lookalike Audiences Awareness
In addition to increasing the likelihood of conversions, remarketing on social media platforms like Facebook can also help you reach new audiences. By targeting lookalike audiences (people who are similar to your existing customers) as well as your current customers, you can expand your online reach to include people who have not yet interacted with your site. This can help ensure that your brand stays top of mind when these users are ready to make a purchase. By using remarketing in this way, you can potentially increase brand awareness and drive more sales.
Remarketing accreditations
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Both paid search and paid social channels provide opportunities for remarketing campaigns. Therefore, the team responsible for delivering these campaigns will be composed of paid media specialists with the expertise to achieve strong performance on any campaign.
Paid social refers to the use of social media platforms, such as Facebook, Instagram, and Twitter, to promote products or services through paid advertising.